Logistics Route Optimization
We integrate route-planning algorithms into your dispatch desk. Your drivers receive updated routes directly on their phones to avoid motorway bottlenecks around Birmingham and Coventry. This cuts down fuel expenses and ensures more on-time drop-offs. We also set up simple GPS logging so you can prove delivery times to your clients without sorting through paperwork.
Route Planning and the West Midlands Bottleneck
Many mid-sized transport firms in the West Midlands run their fleet routing on sheer memory and whiteboards. When an accident shuts down a lane on the M6 near junction 6 or jams up the A45 near Coventry, your HGVs get stuck for hours. We install local route-planning software right onto your dispatch desk. In October 2024, one of our clients in Solihull saw their average driver delay drop from 52 minutes down to 14 minutes per run by bypassing these daily motorway bottlenecks.
Clear Operations From Desk to Cab
We do not do fancy slides. We configure software that works. We take your dispatch operation from clipboards to cloud databases using OpenStreetMap and basic GPS APIs. Your team does not need a degree to run this setup. A single planner on your transport desk can drag and drop up to 18 delivery drop-offs into the system in under 4 minutes. The software automatically calculates the shortest, fuel-saving paths and pushes them to your drivers' mobile phones.
No Specialized Hardware Needed
Your drivers do not need expensive cabin terminals. The system runs on standard Android or iOS smartphones that your team already uses. (We usually recommend basic 6.1-inch screen models to keep things readable on the dashboard mount.) Each driver gets an offline-capable map interface that updates every 90 seconds. If a bottleneck forms near the NEC or the M42/M6 interchange, the system flags an alternative A-road route directly to their screen.
Simple GPS Logging to Stop Invoice Disputes
Let's look at the actual numbers on your shop floor. When a retail customer claims your driver arrived late, searching through paper manifests takes up to 45 minutes of office time. We set up simple GPS logging that records exact arrival times automatically. This data saves directly into a secure spreadsheet. On average, our clients reduce delivery disputes by 41% within the first 60 days of setup because they have clear, timestamped proof of arrival.
Practical Setup and Direct Support
Ordinary Industries handles the entire software setup in about 12 business days. Our team of 3 route specialists sets up the database, tests the mobile view with your lead driver, and runs a 2-hour training session for your dispatchers. If you encounter an issue on a Tuesday morning, we respond within 3.5 hours during our standard office hours of Monday to Friday, 8:30 to 17:00. We do not lock you into long-term contracts; we charge a simple, fixed onboarding fee followed by a predictable monthly support rate.