David Ward

David started his career in logistics on the warehouse floors of Castle Bromwich back in 2011. He saw firsthand how clipboards and paper spreadsheets caused 14% of shipments to leave late. Over 11 years, he managed freight schedules for local hauliers along the M6 corridor. He knows that local supply chains survive on pennies, not big corporate budgets.

At Ordinary Industries, David focuses on getting messy operational data into clean, usable formats. He is known for saying, "Let's look at the actual numbers on your shop floor." In February 2023, he helped a family-run glass distributor in Dudley reduce their stock count errors from 8.3% to less than 1.5%. He does this by writing simple database scripts instead of trying to sell expensive enterprise software.

Let's be upfront: David does not build slide decks. He spends his mornings in steel-toed boots walking around delivery bays and his afternoons mapping API endpoints. We do not do fancy slides. We configure software that works. This practical approach is why 37 local manufacturing workshops in the West Midlands have worked with him to fix their stock tracking since we started in 2019.

David's background includes hands-on experience with SQL databases and old-school ERP systems like Sage 200. He specializes in moving businesses from clipboards to cloud databases so that dispatch teams can see exactly what is on the trucks in real time. (Heads-up: he will probably ask to see your actual paper invoices from the last 90 days during your very first chat). This raw data helps him find where stock is getting lost.

Key Achievements on the Ground

Let's look at what David has actually done for local firms in the Midlands:

• He helped an automotive parts supplier in Wolverhampton cut their inventory holding times by 3.4 days using simple SQL queries.
• In Q3 2024, he resolved a dispatch bottleneck for a transport firm with 43 active HGVs, saving them £1,200 per week in idle driver costs.
• He set up a simple barcode tracking system for a hardware distributor in Solihull, replacing their manual paper sheets in just 11 business days.